Kantar ‘Trust in News’ study reveals ‘mainstream news media’ reputation remains largely intact while social media and digital-only news platforms sustain major reputation damage as result of ‘fake news’ narratives during recent election cycles.
Kantar Media, the global leader in media intelligence, today announced the expansion of its cross-platform ad intelligence capabilities with the availability of programmatic advertising data. This initiative is part of Kantar Media’s continued innovations in digital ad monitoring and will be offered firstly in the US with a move to roll out to additional key markets.
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