Adthena Announces New Search Intelligence Partnership with Kantar

Search intelligence leader builds on global success by becoming the paid search data partner for Kantar

Austin, TX – January 5, 2020
-- Adthena, the leader in AI-powered search intelligence, and Kantar, the world’s leading data, insights and consulting company, today announced a new partnership that makes Adthena Kantar’s worldwide search intelligence partner, initially integrating its data into Kantar’s Ad Intelligence offering in the United States, Brazil, Denmark and France. This new partnership expands on Adthena’s already impressive growth trajectory and fortifies its position as the leading player in the search intelligence category today.

“At Adthena, we are constantly looking for ways to provide next-level insights for advertisers, brands and agencies,” said Ian O’Rourke, CEO and Founder of Adthena. “And by teaming up with Kantar we strongly believe that we will now be able to bring a whole new level of intelligence to search advertisers around the world. Moreover, this partnership is incredibly gratifying for us and signifies that we are in line with our goal of being the go-to provider within the search intelligence industry today.”

With a global customer base of over 250 top-tier brands and agencies -- including Progressive Insurance, Volkswagen, L’Oreal, and GroupM -- Adthena is the preeminent market-intelligence tool within the search advertising industry. Powered by its patented AI technology, Adthena’s product suite empowers search advertisers and marketers with unparalleled visibility into not just their own performance, but into competitor activity as well. This enables advertisers and marketers to dynamically tailor their strategies and automatically capitalize on any new market opportunities. In addition, Adthena’s Smart Monitor technology also allows search advertisers to constantly monitor for threats and defend themselves from “brand bidders” so that they can protect their efforts and maximize their spends.This combined prowess has made Adthena the foremost search intelligence provider for advertisers, brands and agencies alike.

“Paid search is a critical platform for media buyers today, and reliable, precise and dynamic data is so important to achieving success,” said Manish Bhatia, Chief Global Product Officer for the Media division of Kantar. “Adthena is a powerhouse when it comes to search intelligence performance and innovation, and we know that integrating their data with our comprehensive insights across digital and traditional media will bring incredible value to our customers.”

Trusted by media agencies, media owners and brand owners around the world, Kantar is a pioneer in delivering comprehensive advertising insights. Through this partnership, Adthena and Kantar will set a new standard in cross-media advertising intelligence, allowing users to easily track brands’ search advertising activities -- including spend, performance, creative and more -- and integrate them with broader insights into a wide range of traditional and digital advertising.

Furthermore, when paired with Adthena’s “Whole Market View” AI-driven intelligence platform -- which creates a personalized map of a client’s entire search landscape -- advertisers and marketers will have unprecedented search visibility and insights at their fingertips at a time when search continues to establish itself as a barometer for advertising success today. This creates an end-to-end cross-media advertising intelligence ecosystem that allows users to easily track and optimize their spend, creative, performance and more.

The announcement of this partnership comes on the heels of the launch of Adthena’s newest offering, Local View -- which provides in-depth analysis of consumer and competitor opportunities within a brand’s local search ecosystem (e.g., DMA, state, city, custom region, etc.) -- and represents yet another major step in providing all of the insights media agencies need in one place. The announcement also comes amidst an expansion of Adthena and Kantar’s relationship, with further announcements set to come in 2021.

“This partnership opens up new doors for agencies in terms of the intelligence available,” said Timothy Johnson, PPC Team Lead, Portent. “Adthena and its Whole Market View are already renowned as one of the preeminent search intelligence resources, and by teaming up with Kantar and directly integrating with it, the possibilities are seemingly endless when it comes to understanding the search environment, your agency’s place in it and what you need to do to find success.”

For more information about this new partnership please, visit: https://www.adthena.com.

About Adthena

Founded in 2012, Adthena is the market-leading intelligence platform for paid search advertising. Our unique combination of patented AI-driven technology and world-class industry expertise - helps businesses across the globe drive more value from their PPC budgets.

Adthena’s four unique solutions Strategic Advantage; Campaign Optimization, Brand Protection and Market Entry, give our customers a clear view of the competitive landscape, so they can set their paid search strategies for success.

Our solutions are powered by our market-leading AI technology: Whole Market View creates a unique market map of a client’s entire search landscape; Smart Monitor automatically detects threats and opportunities every day; Local View maps search activities by location, city or region; AI Categorization automatically matches search terms with categories; and Industry Market View, delivers category-level marketing insights to major finance companies. Our customers benefit from access to our award-winning search experts who offer consultancy on demand.

Backed by Updata Partners, Adthena works with 250+ clients across a wide range of industries including finance, retail, gaming, automotive and technology. Brand customers include Progressive, Bupa, Citibank, L’Oreal, M&S, Nespresso, Qantas, Volkswagen, and Volvo. Agency customers include the Dentsu Aegis Network, GroupM, and Omnicom Media Group. Adthena holds several leading industry awards, including the Drum Search Awards USA and the Search Engine Land Awards, and was shortlisted for the US and European Search Awards 2020. For more information please visit: www.adthena.com.

About Kantar

Kantar is the world’s leading evidence-based insights and consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology, we help our clients understand people and inspire growth.