Kantar Media Brings More Transparency to the Digital Network & Ad Tech Industry for Agencies and Marketers
U.S. Advertisers & Agencies Benefit from New Technology Research Tool
Chicago, IL, November 7, 2013 – Kantar Media, the leading provider of media opportunities and advertising rates to media planning and buying teams at U.S. advertising agencies, has expanded its SRDS.com database offering to help agencies and marketers discover, compare and stay up-to-date on digital ad networks, exchanges and other advertising technology vendors.
The new SRDS.com Digital Networks and Technology database houses over 150 updated technology vendor profiles curated by in-house experts. Each listing includes between 30-80 standardized data points that allow users to quickly compare services, platforms, pricing structures and formats that a media technology vendor offers.
“Today’s digital media buyers and planners are often tasked with the time-consuming challenge of researching and recommending appropriate ad tech vendors to their marketer clients,” says Stephen Davis, President of Kantar Media SRDS. “Our new offering allows agencies to quickly navigate and better understand the digital players in this complex industry, including the services these vendors provide, their new capabilities, and what differentiates them from their competitors.” Over 400 companies accessed the new database in the three weeks post-launch.
Digital ad networks and tech companies listed in the Kantar Media SRDS.com database can purchase premium listings and paid search programs to increase their visibility in the platform. “Digital ad tech companies (like Genome network) promote in SRDS.com so agencies understand all their capabilities,” says Ron Speechley, VP and Publisher of Kantar Media SRDS. “Their current and future agency partners are so busy that it’s hard to keep up with the latest innovations.”
Kantar Media’s service SRDS.com also provides data on more than 20,000 websites that accept advertising for direct-to-publisher buying, including audience metrics, site profiles and images as well as up-to-date ad sizes and formats run.
The SRDS.com multimedia planning platform provides essential data on more than 125,000 media brands, in addition to websites, digital ad networks and ad tech companies. We help media buyers and marketers identify short-tail and long-tail advertising opportunities, evaluate options across the advertising ecosystem and contact the right reps with RFPs, whether for digital, B2B publications, consumer magazines, direct marketing, newspapers, out-of-home media, radio, TV/cable and more.
About Kantar Media
Kantar Media provides critical information that helps our clients make better decisions about communications. We enable the world’s leading brands, publishers, agencies and industry bodies to navigate and succeed in a rapidly evolving media industry. Our services and data include analysis of paid media opportunities, counsel on brand reputation, corporate management and consumer engagement through owned media; and evaluating consumers’ reactions in earned media. As the global house of expertise in media and marketing information, Kantar Media provides clients with a broad range of insights, from audience research, competitive intelligence, vital consumer behaviour and digital insights, marketing and advertising effectiveness to social media monitoring. Our experts currently work with 22,000 companies tracking over 4 million brands in 50 countries.