Kantar Media to acquire Precise

Acquisition extends the global media intelligence expertise of Kantar Media.

London, UK - 10 June 2014 – Kantar Media, the world leader in media intelligence, today announces the acquisition of Precise Media Group (“Precise”), the London-based provider of monitoring and evaluation services to the PR and communications industries.

The acquisition will extend Kantar Media’s global expertise in delivering cross-media reputation tracking and impact analysis for PR campaigns, bridging traditional and social media with highly innovative technology.

With offices in Europe, Asia Pacific and USA, Kantar Media offers a global view of the media coverage and social conversation, providing critical decision support and information to brands and institutions.

Andy Brown, CEO of Kantar Media, says: “This acquisition in Earned Media measurement continues our strategy of connecting, measuring and providing insights on the entire spectrum of Paid, Owned, Earned media data.”

Walter Patanella, Global CEO of Kantar Media News Intelligence, adds: “For our marketing and communications clients, we are answering the increasing demand for media reputation and social discussion tracking. We are committed to monitor their earned content around the world, online and offline, delivering consistent indexes and insights across markets.”

Precise in its current form was launched in 2006 and after a sustained period of investment in people and technology, has grown to become a recognized expert in media monitoring and evaluation services and software applications for public relations, marketing, media and communications professionals.

“We have invested significantly in the technology and the people that underpin our service and these investments have fuelled the growth of our monitoring and insight services,” comments Peter Low, CEO of Precise. “Precise has developed immensely strong capabilities in this sector and we are ready to achieve further growth opportunities.”

Kantar Media is part of Kantar, the data investment management arm of WPP and one of the world’s largest insight, information and consultancy groups

About Kantar Media

Kantar Media provides critical information that helps its clients make better decisions about communications. It enables the world’s leading brands, publishers, agencies and industry bodies to navigate and succeed in a rapidly evolving media industry. Its services and data include analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media; and evaluating consumers’ reactions in earned media. As the global house of expertise in media and marketing information, Kantar Media provides clients with a broad range of insights, from audience research, competitive intelligence, vital consumer behaviour and digital insights, marketing and advertising effectiveness to social media monitoring. Its experts work with 22,000 companies tracking over 4 million brands in 50 countries.

Press Contact:

Teresa Horscroft - presscontact@kantarmedia.com or call +44 1420 564346
For further information, please visit us at:



About Precise

Precise is a leading provider of media intelligence solutions. We monitor, analyse and draw insight from mainstream and social media content to help organisations identify and understand the trends and influences that impact on their current and future business. Our industry leading technology and software solutions deliver media monitoring, analysis and media contact services that support the activities of public relations, marketing and media professionals at over 2,500 client organisations in every major sector. We work with 85 FTSE 100 companies and most of the leading PR agencies but our range of solutions also scale to meet needs of smaller agency practices, SME and not-for-profit organisations. Based in London with offices in the UK and the US, we employ over 400 staff to support the activities of our clients across the globe.


Emma Trim - emma.trim@precise.co.uk or call +44 20 7264 6351
For further information, please visit us at:


Download PDF