The Availability of Programmatic Inventory Now Live in Kantar Media's SRDS.com
Brand Planners Can Discover and Click to Purchase Digital Ad Inventory
from Publishers via Guaranteed Direct Platforms through SRDS.com
July 31, 2014, New York, NY
– Kantar Media now aggregates, standardizes and integrates the availability of digital programmatic ad inventory from hundreds of U.S. publishers within the media planning platform at SRDS.com. Now live, this data and functionality provides brand planners with key buying information, including pricing, as well as the ability to purchase available inventory via guaranteed direct platforms, iSocket, BuySellAds and Shiny Ads. Kantar Media will continue to roll in inventory from Rubicon Project, PubMatic, OpenX and Adslot.
"This functionality transforms how brand planners access, evaluate and ultimately purchase programmatic inventory," says Dina Srinivasan, SRDS Managing Director of Emerging Media, Kantar Media. “Through our centralized tool at SRDS.com, buyers can now easily and transparently review avails across a variety of third-party platforms and publishers, and be one click away from transacting."
Ad inventory from over 700 publishers that have direct relationships with iSocket, BuySellAds and Shiny Ads, is now live and viewable to the thousands of planners who use SRDS.com. The number of publishers and amount of inventory will continue to rise as more third-party buy-channels are integrated into the database. This functionality enables brand planners to use SRDS.com as the single interface to find, consider and understand digital media and the various options to access and purchase programmatic inventory, including guaranteed direct and private marketplace buys.
“Leading brands and agencies rely on Kantar Media for strategic planning and research before all new buys,” said Richard Jalichandra, CEO, iSocket. “This partnership adds tremendous value for iSocket's publisher partners by getting them in front of additional premium buyers, while Kantar Media's users will have a seamless way to buy premium, reserved inventory directly from some of the best publishers on the web.”
Currently, thousands of brand planners from over 1,000 agencies can access this programmatic data within SRDS.com and click to purchase inventory via each guaranteed direct platform. Buyers with an agency trading desk can also export reports of selected inventory so the desk can execute the buy.
Kantar Media’s subscription-only media planning platform, SRDS.com, provides essential data on more than 125,000 media brands, including digital, B2B publications, consumer magazines, direct marketing, newspapers, out-of-home media, radio, TV/cable and more. Kantar Media, a leader in ad intelligence in the U.S., is rapidly expanding its overall digital footprint, recently launching online video and mobile ad tracking. The programmatic data in SRDS.com reinforces how clients can use Kantar Media as the top resource for digital insights in ad intelligence and now, programmatic buying.
About Kantar Media
Kantar Media provides critical information that helps our clients make better decisions about communications. We enable the world’s leading brands, publishers, agencies and industry bodies to navigate and succeed in a rapidly evolving media industry. Our services and data include analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media; and evaluating consumers’ reactions in earned media. As the global house of expertise in media and marketing information, Kantar Media provides clients with a broad range of insights, from audience research, competitive intelligence, vital consumer behaviour and digital insights, marketing and advertising effectiveness to social media monitoring. Our experts currently work with 22,000 companies tracking over 4 million brands in 50 countries.
For further information, please visit us at www.KantarMedia.US