Media Content Distribution: Track Delivery to the Right Targets
Our clients can distribute press releases directly to the media, or other influencers, through our platform, and track how they are received.
In the same way that email marketers can track their campaigns, our clients can see which journalists have received and opened their messages. Knowing this can help inform how best to follow up whether on the phone or email.
Our CRM functionality makes it possible to contact journalists and influencers directly through the platform and track metrics. As in email campaigns, these include delivery and open rates, so they help make media follow ups easier.
By keeping track of interactions with the media and influencers it makes it easier to build and manage engaging relationships with them.