Kantar brings together the most comprehensive and actionable intelligence on media consumption, performance and value to create a holistic picture of the changing media landscape.
Informing our clients’ media planning and marketing strategies by measuring competitor advertising activities
Benchmark and improve your campaign performance vs. your top competitors across text ads, product listing ads and SEO on both desktop and mobile search
Providing the information clients need to match their brand to the media that will reach their target market.
Enabling advertisers, agencies and media owners to identify, target and reach key consumer audiences.
Measuring news coverage so clients can understand conversations and sentiment across the media
Identifying what matters to our clients by evaluating the vast volumes of social media content created every day.
Measuring actual media consumption by type, by device and by demographic.