We enable our clients to make informed decisions on media and marketing strategies by measuring advertising activities by spend, creative, channel and type of media, both on and offline. We provide the media industry with the competitor intelligence to understand their share of voice, shape their campaigns, optimize planning and drive sales. Leading agencies, advertisers and media owners all use our data to create more effective plans, to enhance campaign performance and for alerts about what competitors are doing.
We are the worldwide leader in advertising and expenditure monitoring. We track the largest range of media, across more than 20 traditional and digital channels, with the most comprehensive product categories and the most accurate rate information. This information provides a very clear picture of which brands have what share of voice.
Our creative monitoring services provide practical intelligence on how competitors are positioning their offers and what messages they are using in the marketplace. This informs the creative treatment and messaging for specific campaigns and general trends.
We enable our clients to make informed decisions on media and marketing strategies by measuring advertising activities by spend, creative, channel and media, both on and offline.
Our Campaign Media Analysis Group (Kantar Media/CMAG) delivers real-time, accurate information on where TV ads are airing, what they say, how much is being spent, and the actual creative for viewing.