Advertising Monitoring & Evaluation
Advertising monitoring & evaluation
We enable our clients to make informed decisions on media and marketing strategies by measuring advertising activities by spend, creative, channel and type of media, both on and offline. We provide the media industry with the competitor intelligence to understand their share of voice, shape their campaigns, optimize planning and drive sales. Leading agencies, advertisers and media owners all use our data to create more effective plans, to enhance campaign performance and for alerts about what competitors are doing.