Segmentation studies, re-contact studies and much more
Beyond our annual syndicated studies, we can help you develop custom solutions to understand your brand’s client segmentation, conduct competitive searches and gain insight on your target audience’s multimedia habits.
Planning media with your brand’s patient segmentation can help you deliver more effective results within your marketing budget. Append this segmentation to our consumer healthcare study through a recontact study or data model. Our customized solutions can be used to create new or replicated client-developed segmentations. By re-contacting our 40,000 respondents with follow-up questions based on your parameters and needs, or integrating information systems through data modeling, we can then append that data to Consumer Healthcare OTC/DTC Study (MARS). You’ll then receive key insights and in-depth solutions to guide your brand or campaign.
Need an ad hoc competitive search? A list of journals or websites that you want ranked against a target audience? Our Healthcare Research Service Bureau can help you with projects like these and more. Find out which pharma products and companies advertise on professional healthcare websites and in journals. Access audience information on hundreds of journals, websites, portals, and other multimedia to gain the competitive intelligence you need to stay ahead of the curve.