Data You Can Trust

If you are using search marketing intelligence to help make important decisions about your paid search and SEO campaigns, it is vital that the data you receive be as accurate and complete as possible, and that you have the utmost confidence in the provider you choose.

There are four key areas that distinguish Kantar Media’s search marketing data from the competition:

Marketplace Observations

Unlike other providers who rely on snippets of 3rd party panel data, Kantar Media’s search marketing data is derived from our own actual observations of the marketplace—more than 2.5 billion search engine results pages measured each month across more than 50 countries, 14 search engines and 2 million advertisers.

In-Market Servers

Kantar Media collects data via hundreds of servers that are physically located in the markets we support in order to deliver the most accurate results possible. The alternative, called geo-spoofing, is the use unauthorized hacks to simulate a user in a specific location, which fundamentally generates inaccurate data that does not match the ads that local search engine users actually see in these markets.

Proven Methodology

Our proprietary methodologies and algorithms utilize the search data we collect in conjunction with machine learning and advanced statistical modeling to accurately estimate in-market results at the keyword, ad and advertiser level. In addition, our models are verified each month against known ad spend.

Quality Assurance

Our global network is backed by a powerful, 24/7 automated Quality Assurance system and a dedicated, full-time team of engineers based in our U.S. office.

Learn more about Kantar Media’s comprehensive search marketing intelligence data and global reach:


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