Mobile Search Data

Available in SEM Insight and Industry Insight

Kantar Media collects a broad range of data points for paid search text ads on Mobile Search, including:

  • Sponsor’s Domain URL
  • Impressions by Keyword
  • Estimated AdWords Spend by Keyword
  • Estimated AdWords Clicks by Keyword
  • Average Clickthrough Rate by Keyword
  • Average Cost Per Click by Keyword
  • Average Ad Position
  • Number of Unique Ads
  • Coverage (% of Clicks Yielding an Ad)
  • Ad Copy (Multiple Variants)
  • Number of Associated Subdomains
  • AdWords Local Ad Features
  • Site Link Extensions
  • AdWords Ratings Extensions – Advertiser Rating & Review Count
  • AdWords Communication Extension
  • Baidu Brand Zone
  • AdWords Pharma Warning Extension
  • AdWords Media Extension
  • AdWords Express/Boost
  • AdWords Comparison
  • AdWords Social Extension
  • Displayed URL
  • Destination URLs

Support for all popular Paid Search Ad Extensions:

  • Site Links
  • Seller Ratings
  • Reviews
  • Location (Street Address, City, Phone)
  • Callouts
  • Social (Bing)
  • Google Trusted Store (Product Listing Ads)
  • Survey Ratings (Desktop Only)

For information on Kantar Media’s daily competitive intelligence capabilities for Mobile Search, please visit our SEM Insight solution page.

For information on Kantar Media’s monthly trending capabilities for Mobile Search, please visit our Industry Insight solution page.


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