Product Listing Ad Data

Available in SEM Insight

Kantar Media enables retail advertisers to view a wide variety of daily competitive intelligence for Product Listing Ads via our SEM Insight solution. You’ll see detailed information on your competitors’ keywords and campaign performance—as well as your own—across both desktop and mobile for Google Shopping Campaigns and Bing Product Ads.

Available data includes:

  • Estimated Spend by Advertiser, Keyword and Ad
  • Estimated Cost Per Click by Advertiser, Keyword and Ad
  • Estimated Click through Rate by Advertiser, Keyword and Ad
  • Estimated Clicks by Advertiser, Keyword and Ad
  • Estimated Impressions (Total; Captured; Missed) by Advertiser, Keyword and Ad
  • Coverage (% of Time the Advertisers has an Ad in the PLA Block)
  • Average Ad Position by Advertisers, Keyword and Ad
  • Number of Active PLA Merchants by Advertiser
  • Number of Unique Ads by Advertiser and Keyword
  • Average Number of Ads per PLA Block for a Specific Advertiser, Keyword and Ad
  • Average Number of PLAs (images) by Advertiser
  • Ad Copy
  • Product Pricing by Advertiser, Keyword and Ad, including Average, Minimum and Maximum Price Seen
  • Offer Codes
For more information on Kantar Media’s competitive intelligence capabilities for Product Listing Ads, please visit our SEM Insight solution page.

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