Benchmark & Improve Performance

Kantar Media’s AdGooroo Search Marketing Intelligence Platform enables you to measure and report on your company’s paid search performance against both specific competitors and your industry over time, allowing you to quickly benchmark your paid search campaign's current and historical performance.

In addition, you can quickly identify problem areas in your campaigns that are in need of improvement and then utilize this insight to maximize your campaign effectiveness. 

There are many powerful ways to improve performance using Kantar Media’s AdGooroo Search Marketing Intelligence Platform. Among the most popular, you can improve clickthrough rates by using your competitors' best-performing ad copy as a shortcut to launch your own successful campaigns. Additionally, you can drive more traffic to your site by identifying high-value keywords you - or your competitors - are either under-performing on or not showing up on at all.


Thinking & Resources

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