Inform Planning

Kantar Media’s AdGooroo Search Marketing Intelligence Platform allows you to identify historical trends in your top competitors' campaigns - and your own - to better plan your strategy. 

Being able to look back on previous years' data can provide a wide range of advantages in your current planning. Among them, you can identify historical peaks and valleys in your cost per click and clickthrough rates and make adjustments in bidding and ad copy for your current plan. 

From a seasonal perspective, you can identify your top competitors during key retail periods such as Holiday and Black Friday and view what they said in last year's ads, when they began deep discounting, which promotions they used such as free shipping, and more. 

Taking a holistic view, you can see when your top competitors increased and decreased their budget throughout the year, and by how much, so you will know how to portion your own budget to best compete in the upcoming year. And much more.


Thinking & Resources

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