Monitor Competitors

Kantar Media’s AdGooroo Search Marketing Intelligence Platform enables you to stay on top of your paid search competitors' every move on the search engines. 

Gain vital information such as your competitors’ keywords, ad spend, ad copy, clicks, cost per click and clickthrough rate, as well as changes in their bid prices, impressions and traffic. 

This information can help you determine a host of information, including whether a competitor:

  • Has better positioning within your keywords 
  • Is outspending you
  • Has a more cost-effective campaign
  • Has a larger share of voice on your keyword group
  • Is running special promotions such as discounts and free shipping offers
  • Has altered strategies

Armed with these insights, you can take corrective action to reduce their advantage and improve your own performance, make a case for bigger budget, switch keyword strategy to focus on less competitive keywords, and more.


Thinking & Resources

View all of our articles

Read more

Winter Holiday
Winter Holiday 2019: ‘Tis the season for ads
Read more
Financial Services
Report: Financial Services Marketing
Read more
Holiday Shopping
Webinar: Planning for Winter Holiday 2019 - 'Tis the Season for Ads
Read more
Website Builder and Hosting Thumbnail
Quicken Loans Dominates Mortgage Ads on TV, LendingTree Tops Paid Search
Read more