Kantar Media’s AdGooroo Search Marketing Intelligence Platform enables you to stay on top of your paid search competitors' every move on the search engines.
Gain vital information such as your competitors’ keywords, ad spend, ad copy, clicks, cost per click and clickthrough rate, as well as changes in their bid prices, impressions and traffic.
This information can help you determine a host of information, including whether a competitor:
- Has better positioning within your keywords
- Is outspending you
- Has a more cost-effective campaign
- Has a larger share of voice on your keyword group
- Is running special promotions such as discounts and free shipping offers
- Has altered strategies
Armed with these insights, you can take corrective action to reduce their advantage and improve your own performance, make a case for bigger budget, switch keyword strategy to focus on less competitive keywords, and more.