Ecommerce Analysis

Kantar’s Ecommerce Analysis is a competitive intelligence tool for monitoring brand visibility in paid and organic search results. Now for the first time, you can gain insight into both your and your competitors’ brand performance at the keyword level in order to optimize your search strategies for Amazon organic and sponsored listings.

Powerful, Unprecedented Capabilities

  • Benchmark Performance - View at-a-glance keyword group performance at the product category level.Benchmark your brand visibility against the competition based on how often and where your ads are found on the results page for all terms in your keyword group.
  • Drill Down by Keyword - View how often and where on the page your brand is found for a specific keyword. Understand your top competitors per keyword and see how your brand is performing against them.
  • Optimize Performance – Identify both your campaign strengths and weaknesses by keyword to determine where you need to improve performance.
  • Drive More Traffic – Identify new keyword opportunities based on independent search volume​ data for thousands of keywords as well as gaps in your campaign.
  • And more

Unique Insights from the Global Leader

Ecommerce Analysis was developed by Kantar’s former AdGooroo team, the global leader in search marketing intelligence for Google and the other search engines since 2004.

The only product of its kind on the market, Ecommerce Analysis uniquely incorporates both observed advertiser data and modeled clickstream data to provide you with the most complete understanding of Amazon organic and sponsored listing performance possible.

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Thinking & Resources

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