eCommerce Search Ad Insight

Kantar Media’s eCommerce Search Ad Insight is a competitive intelligence tool for monitoring Sponsored Ads on Amazon.com. Now for the first time, you can gain insight into both your Sponsored Ad campaign performance and your competitors’ performance at the keyword level in order to optimize your paid search strategies.

Powerful, Unprecedented Capabilities

  • Benchmark Performance - View at-a-glance keyword group performance at the product category level​ and benchmark your campaigns against the competition based on Marketplace Visibility Score—how often and where your ads are found on the results page ​for all terms in your keyword group.
  • Drill Down by Keyword - View how often and where on the page your ad is found for a specific keyword. Understand your top competitors per keyword and see how you are performing against them.
  • Optimize Performance – Identify both your campaign strengths and weaknesses by keyword to determine where you need to improve performance.
  • Drive More Traffic – Identify new keyword opportunities based on independent search volume​ data for thousands of keywords as well as gaps in your campaign.
  • And more

Unique Insights from the Global Leader

eCommerce Search Ad Insight was developed by Kantar Media’s AdGooroo team, the global leader in search marketing intelligence for Google and the other search engines since 2004.

The only product of its kind on the market, eCommerce Search Ad Insight uniquely incorporates both observed advertiser data and modeled clickstream data to provide you with the most complete understanding of Amazon Sponsored Ad performance possible​.

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Thinking & Resources

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