Marketplace Analysis

Gain strategic, monthly insight into your paid and organic search performance across both desktop and mobile search with this powerful search marketing dashboard, offering years of PPC and SEO data for virtually every advertiser and industry.

Know Your Performance Over Time - Benchmark your monthly historic performance vs. your competitors and industry

Understand the Competitive Landscape - Quickly assess PPC and SEO activity in any vertical for desktop and mobile search

Make More Informed Decisions - Identify trends that may impact budgeting and performance

New! Email Subscriptions

In addition to Kantar's 24/7 web-based reporting platform, you can now get the Industry Insight reports of your choice emailed to you on a daily, weekly or monthly basis as soon as the data is available in our system.

Benefit From Historical Monthly Insight

  • Benchmark Against the Competition – View how you are performing compared to your top competitors based on impressions, clicks, spend and more.
  • Know Your Competitors’ Paid Search Spend – Evaluate—and demonstrate—whether you need to increase your budget
  • Uncover Your Competitors’ Keyword Strategy – View the top keywords for your competitors and industry
  • Identify High-Value Keywords – Identify profitable new keyword opportunities you are missing
  • Inform Seasonal Planning – View your competitors’ ads from last season to identify prominent messaging and promotions

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Thinking & Resources

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Winter Holiday Shopping
Winter Holiday 2019: First Half Highlights
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The Most and Least Popular Halloween Costumes of 2019 by Paid Search Clicks, Plus Amazon Tops Costume Advertisers
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Winter Holiday
Winter Holiday 2019: ‘Tis the season for ads
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Financial Services
Report: Financial Services Marketing
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