We give clients a clear picture of how their brand is seen through the eyes of the media and social media. We identify whether their story is getting through, who is covering them (and who isn’t), the hot issues, the risks and what their competitors are up to. That helps businesses to make more informed decisions and to plan more effectively.
Take decisions based on understanding which stories and events will shape the news agenda.
What's being said about you in the media? What are your competitors doing? Without this knowledge, it can be difficult to make a positive media impact.
To build your media strategy you need to have solid foundations. Our media analysis service helps clients track their media profile and understand what drives their media coverage and what influences their reputation.
We analyse social media alongside news and other data sources to help provide deeper consumer understanding for our clients.