2016 Winter Holiday Webcast

Our winter holiday webcast took place on on Wednesday, October 5th. We analyzed the winter holiday retail advertising competition to give you the insights you need to optimize your holiday advertising strategy and budget.

If you were unable to attend, view a recording of the webcast or download a copy of the presentation.

We examined:

  • Retail Ad Spend Winners by Segment and Advertiser
  • Media Mix Leaderboards
  • Timing and Message Strategies
  • Digital Media: Paid Search, Online Video and Social Media Performance
  • 2016 Holiday Season Forecast

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