3 insights you can access through new healthcare dashboards from Sources & Interactions
Kantar Media Sources & Interactions results are now available in user-friendly dashboards delivering interactive visualization of the study's insights into healthcare professionals’ media consumption habits.
In addition to the detailed study reports, dashboards are available for the following audiences: Medical/Surgical (21 specialties), PA/NP, Pharmacy, Eyecare, Dental, Dental Hygiene, Hospital Management, Radiology, and Oncology Nursing studies.
Sources & Interactions studies document HCPs’ online and mobile activities and preferences for and exposure to information sources including traditional and evolving media, providing insights into:
- What tools are used for common tasks like referencing drug data, reading articles, or
completing CME credits.
- How many healthcare providers use smartphones (and which ones) for professional purposes.
- How often healthcare providers use the Internet for professional purposes — and what do they do when they’re online.
If you have any questions, let us know.