4 in 5 doctors use computers to access or maintain medical records
While the top two tasks that the majority of doctors perform on their desktop and laptop computers are accessing the Internet and email, we also found that 87% of doctors use computers to research general medical issues or specific clinical situations, according to
the Sources & Interactions Study, March 2014: Medical/Surgical Edition
. Further, 81% of surveyed physicians use their computers to access/maintain medical records, 73% use them for professional news updates and 73% use them for meetings/conference information.
Although smartphones and tablets are becoming more prevalent in the workplace, doctors continue to be more likely to use their computers for all the tasks that we currently study. The closest comparison with smartphones would be finding/performing clinical calculations. 56% of doctors use computers to do so while 45% use smartphones.
The Sources & Interactions™ Study is a detailed examination of doctors’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, convention and more. The study is conducted every six months and targets more than 3,000 physicians annually across 22 specialties, exploring their media preferences and habits. Sources & Interactions was designed to help marketers and their agencies cost-effectively allocate resources to their overall promotional mix, and provide publishers with specific insight about where their offerings fit into physicians (and other healthcare professionals’) information inventory.
If you need specialty-specific data, let us know. We study physician media behaviors and preferences annually across 22 specialties.