AAM cross media metrics in SRDScom
We've got some exciting news for SRDS users who are also AAM and CAC clients. You can now access newspapers' Consolidated Media Reports and quarterly data reports without leaving SRDS.com! Kantar Media and AAM have teamed up to bring more convenience to our subscribers and we can already tell that it's going a long way. According to AAM data, on average, our users engage with AAM and CAC reports 1,000 times each month to power their informed decisions when purchasing newspaper media.
Recently the AAM Blog posted a very informative piece about our cooperative enhancements. The post includes useful instructions on how to navigate SRDS to view AAM data and includes screenshots to help you every step of the way. AAM data is distributed to more than 5 million contacts in the media industry, and now it's easier than ever for SRDS users to make the most of it.
Check out their full post on the AAM Blog.
We thank AAM for their continued collaboration and look forward to a long-lasting partnership to benefit media planners and buyers.