Average Position Going Away at Google, But is Here To Stay at Kantar Media
This past week Google announced it will discontinue offering the metric average position
in its reporting to paid search advertisers later this year. And while it’s understandable that some search professionals may fret over this development, there’s no need; Kantar Media has been reporting average position in our Paid Search Intelligence solution for more than a decade, and we have no plans to stop!
Kantar Media’s average position metric is based on our actual observations of more than 2.5 billion search engine results pages per month. We report average position at the keyword, advertiser and ad level for text ads and product listing ads across both desktop and mobile search. We also provide average organic position for SEO marketers.
Want to find out more? Learn about Kantar Media’s complete search marketing intelligence solutions here
or simply request a demo
Kantar Media offers a broad range of paid search data points to make more informed decisions, including average position: