The Top Retail Keywords of 2015 by Paid Search Spend

According to data from Kantar Media's AdGooroo, the keyword  ‘black friday 2015’ drove $11.7 million in spend in Q4, 2015 alone—ranking it #5 in U.S. Google desktop text ad spend among all retail keywords for the full year of 2015. Holiday 2016 Black Friday #5 in Top 20 Retail Keywords of 2015

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