Agency buzzwords

Ever wonder what's behind the buzzwords that your ad agency used during the last pitch meeting?

Sean X Cummings at iMediaConnection has shone the spotlight on 11 agency buzzwords you should know for 2012 and what they mean for you:

• Engagement
• Social media
• Long-tail
• Coolhunting
• Brand extension
• Attribution
• Viral marketing
• SoLoMo
• Optimization
• Crowdsourcing
• Behavioral targeting

How many of these have you heard recently?

Any buzzwords you've heard lately that Cummings may have missed?