Agency buzzwords
Published on:
04 April 2012
Ever wonder what's behind the buzzwords that your ad agency used during the last pitch meeting?
Sean X Cummings at iMediaConnection has shone the spotlight on 11 agency buzzwords you should know for 2012 and what they mean for you:
- Engagement
- Social media
- Long-tail
- Coolhunting
- Brand extension
- Attribution
- Viral marketing
- SoLoMo
- Optimization
- Crowdsourcing
- Behavioral targeting
How many of these have you heard recently?
Any buzzwords you've heard lately that Cummings may have missed?