Almost half of adults researched medications, products or services online in the last year

Of the 175 million adults who used the Internet for health research in the past year, the majority are using the Web as empowered patients, whether it is looking for other treatments, browsing medical reviews or researching drug recalls. The chart above highlights their most common actions related to digital health research, according to the 2013 Online Behavior Study.

We found that women are 17% more likely to look for healthy recipes while men are 23% more likely to click on interactive advertisements about medications, products or services.

For more information about accessing full study results, contact us here.

The MARS Online Behavior Study helps the industry make better decisions about how to incorporate online into pharmaceutical and OTC marketing strategies. The MARS Online Behavior Study is fielded as a re-contact among the MARS Core respondents who said they accessed the Internet in the last 30 days.