Almost one-third of physicians have implemented an ehr/emr system into their practice

EMR EHR system implementation

Recently, the American Medical Association called for a massive repair of EMR systems to make usability and better patient care a greater priority, according to The Wall Street Journal. The U.S. market for EMR alone is $9 billion in 2014, according to Kalorama Information.

Have the majority of physicians implemented these programs into their practice and are they using them? Currently, almost a third (62%) of physicians say that have completely implemented an EHR/EMR system, according to the Sources & Interactions Study, September 2014 – Medical/Surgical Edition. The vast majority (83%) of doctors say they have at least started the implementation process, but 11% say they have not started the implementation and 6% do not plan on implementing the system.

Of those that have implemented, who has accessed their system so far? 97% of physicians who have implemented the system say they themselves access it along with other physicians. 80% say that nurses, NPs and PAs access it and 78% say office staff.

The Sources & Interactions™ Study is a detailed examination of doctors’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, convention and more. The study is conducted every six months and targets more than 3,000 physicians annually across 22 specialties, exploring their media preferences and habits. Sources & Interactions was designed to help marketers and their agencies cost-effectively allocate resources to their overall promotional mix, and provide publishers with specific insight about where their offerings fit into physicians (and other healthcare professionals’) information inventory.

To find out more about the study and get access to specialty-specific data, contact us now. We study physician media behaviors and preferences annually across 22 specialties.

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