Be succinct when pitching to brand planners
Sales and marketing executives at media companies tell us how frustrated they are when they answer an RFP and then hear nothing. After a while (and lots of unanswered calls and emails) they assume they’ve lost the business. But when they don’t know why, they can’t revise their pitch to make the plan or make the next proposal better.
We found that almost all planners and buyers (87%) never/rarely give denied or excluded media brands the chance to change their proposals, according to our survey of SRDS.com users. If they’re not going to give you a second chance, how can you make that first effort better, or reach them in other ways? Users told us that they want proposals with multimedia ad opportunities, unique offerings, and discounts. Are you including that in your proposal or sending a boilerplate answer?
You don’t get a second chance to make a first impression, and you often don’t get a chance to make a better pitch. But there are ways to support your proposals, and even generate new RFPs.
As one of our media partners said:
“Never underestimate the power of SRDS. A basic listing doesn’t cost a media property anything. If someone picks up the yellow pages, they’re looking to buy something. It’s like that with SRDS. If someone is in SRDS, they have one intention, planning and buying media. These are the serious people that you want.”
Contact us now to find out more about how you can promote in SRDS.com