Blockbuster or Bust: Media Advertising in the Age of Covid-19

What happens when the decades-old movie industry is forced to move from in-theater to at-home releases?

Join Kantar's Chief Research Officer Gregory Aston and Pathmatics CEO Gabe Gottlieb on Tuesday, June 30 at 3:00pm EST/12:00pm PST as they deep-dive into the media industry's changing cross-channel strategies in the wake of COVID-19.

What to expect: 

  • A broad look at the strategies employed by major movie studios in 2019, and how they compare to new tactics used for releases in 2020 
  • A review of how Hollywood has grappled with tent pole release's in this new stay-at-home market
  • Case studies on 2020 releases including major motion pictures Trolls and Black Widow
  • Changing media strategies for new streaming platform releases

Reserve your seat now!



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