Blockbuster or Bust: Media Advertising in the Age of Covid-19
What happens when the decades-old movie industry is forced to move from in-theater to at-home releases?
Join Kantar's Chief Research Officer Gregory Aston and Pathmatics CEO Gabe Gottlieb on Tuesday, June 30 at 3:00pm EST/12:00pm PST as they deep-dive into the media industry's changing cross-channel strategies in the wake of COVID-19.
What to expect:
- A broad look at the strategies employed by major movie studios in 2019, and how they compare to new tactics used for releases in 2020
- A review of how Hollywood has grappled with tent pole release's in this new stay-at-home market
- Case studies on 2020 releases including major motion pictures Trolls and Black Widow
- Changing media strategies for new streaming platform releases
Reserve your seat now!