Building an industry standard for content and ad identification

In this presentation from Kantar Media's 2017 World Audiences Summit, Jane Clarke, CEO, Managing Director, Coalition for Innovative Media Measurement, discusses advancing cross-platform measurement and shares the ground-breaking work being driven towards building an industry standard for content and ad identification.


Search article

You might also be interested in...

Video Ecosystem
Fireside chat - Exploring the Total Video ecosystem
Read more
Fireside chat - DIMENSION: communication planning in a disrupted world
Read more