Digital Adoption Progressing Among Hospital Patients

According to the 2015 MARS Consumer Health Study, 15% of U.S. adults report they have received medical or health-related services at a hospital in the last 12 months. Below are some key insights about this group and how they use technology.

Who are they?

  • These individuals are older – they are 54% more likely than the average adult to be retired and their median age is 51
  • They are more likely to have experienced the following chronic conditions in the last year: High Blood Pressure or High Cholesterol, Pain, Diabetes, Acid Reflux, Allergies
  • Almost all have some type of health insurance and the majority (55%) are covered through work or have private insurance, however they are also 84% more likely than the average adult to be insured through Medicaid

How are they using technology?

  • 1 out of 3 agree that they typically conduct research online prior to a doctor’s appointment and 43% would be willing to use a mobile app recommended to them by their doctor
  • 19% of those individuals that own smartphones use them in a healthcare provider’s office/waiting room to access online health-related information
  • They are 28% more likely than others to use health-related apps on a mobile device. 
  • They are more likely to have used the following health-related apps: Insurance provider, Health testing or tracking tools (e.g. pulse or blood pressure), Symptom checkers, Drug or general health reference tools
  • 18% of hospital patients have used the patient portal for accessing electronic medical records in the past month  

For more information about accessing full study results, contact us here.

The 2015 MARS Consumer Health Study is the only dedicated, syndicated research in the healthcare industry that ties ailments, pharma brands, attitudes about healthcare and many other data points to consumers’ media consumption habits.

Search article