Digital media planning guidelines and best practices

Our friends at Millward Brown have analyzed the evidence from several of their studies to create straightforward, evidenced-based guidelines for marketers who want to make the most effective use of digital media as part of an integrated campaign.

The simple, yet powerful, PDF includes insight on digital media planning from websites to online video, social media and mobile.

  1. Using digital as part of a multimedia campaign
  2. Make the most of social media fan pages
  3. How to make websites more effective
  4. How to deliver impact through online video
  5. Make the best use of mobile
  6. Increasing the impact of online display

Download Digital Media Planning: Some Evidence-Based Guidelines.


Download "The Fundamentals of Programmatic Buying" and learn

  • - How to navigate the current digital advertising landscape.
  • The fundamentals of programmatic buying.
  • The benefits of guaranteed direct and private marketplace deals.

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