Father's day advertisements
Last month we featured a post on Marketing to the Millennial Mom and now that Father's Day is right around the corner, we wanted to show you some of the unique ways dads are being featured in current campaigns. Most of these ads feature fathers in some way, but they also appeal to traditional and non-traditional families alike. We think you'll agree that there's a lot of creative content out there this Father's Day. Take a look at some of the best in "DADvertising" below:
Dove's latest campaign pulls at the heart strings by showing some real-life footage of men finding out they are going to be dads. The ad concludes with a message stating "Real strength means showing you care even from the very first moment," which reinforces the sentimentality and the brand message of strength as it relates to modern masculinity.
Dockers goes with humor, perhaps playing off the SNL "Mom Jeans" sketch in this ad. The spot features Sarah Harbaugh, wife of San Francisco 49ers head coach Jim Harbaugh, in a mock plea to stop the Dad Pants Epidemic.
The phrase "Happy Father's Day, Mom" might turn a few heads, but Angel Soft's latest campaign is very nicely executed. In this particular ad, Angel Soft features a variety of testimonials from those raised by single mothers. Moms who also need to act as fathers must be both soft and strong, much like Angel Soft.
Now that you've got some inspiration, would you say your agency is "dadvertising" effectively? SRDS can help you find media opportunities to reach every audience, including dads. Log in today to start exploring media today!