FDA Warning Leads to Increased Legal Ad Spend
In early March CNN reported on a new “Black Box” warning being added by the FDA to Bayer AG’s “Essure” contraceptive device. Kantar Media's Campaign Media Analysis Group (CMAG) noticed that trial lawyers were indeed quick to pounce. Mass tort advertising targeting Essure from January-March 2016 totaled $77K. The figure post-CNN report? It increased drastically to $674K. They must watch the same news we all do.
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