Filter websites in by the ad sizes they run

As you know, we just  re-launched the digital media planning tools at  to include digital networks and ad tech companies. We also added a critical enhancement that will make it easier for you to decide which websites to consider for your digital campaigns. Use the brand new  ad size search filter  to quickly find relevant sites that can run your brand’s existing creative.

For example, if your client has already created Leaderboard ads (728x90) and Medium Rectangles (300x250), filter for those ad sizes in as well as any other data points, such as DMA or a consumer category. That way, you’ll be able to browse through the specific sites that are currently running ads in those designated sizes.

Currently, users can filter by 20 of the top ad sizes running on the web:           

  1. Leaderboard 728x90
  2. Medium Rectangle 300x250
  3. Wide Skyscraper 160x600
  4. Rectangle 180x150
  5. Half Page 300x600
  6. Micro Bar 88x31
  7. Button 2 120x60
  8. Super Leaderboard 970x90
  9. Super Leaderboard 970x66
  10. Billboard 970x250
  11. Portrait 300x1050
  12. Full Banner 468x60
  13. 3:1 Rectangle 300x100
  14. Skyscraper 120x600
  15. Large Rectangle 336x280
  16. Half Banner 234x60
  17. Button 1 120x90
  18. Square Pop-Up 250x250
  19. Square Button 125x125
  20. Vertical Banner 120x240

We’ve added this key capability to the digital database based directly on client feedback.  As always, thank you to our users for letting us know how we can enhance

If you don’t currently have access to the enhanced digital media planning tools and need to incorporate sites, networks or other ad tech vendors into your plans, let us know. We have over 150 ad tech profiles curated by our in-house experts as well as detailed advertising information on over 20,000 national consumer, b-to-b and local websites, as well as audience metrics, site images and ad sizes and formats.

If you have other ideas for enhancements to, send us a note.

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