Financial services marketing
The Financial Services industry spent over $10 billion on advertising last year and is a critical driver of our economy.
As part of Kantar Media, we're pleased to offer you a complimentary copy of Ad Age's latest TrendReport, Financial Services Marketing, featuring insights into marketing and advertising trends for this influential sector.
In the report, which features exclusive research from Kantar Media, you'll discover:
- How much the financial services sector spends on advertising media, including overall spending for the past decade; spending by type of media; and spending by category and by advertiser;
- What impact political advertising featuring financial issues and companies is having on the industry;
- How prominent television campaigns from companies like Chase and Geico are performing over time; and
- The new role online shopping is playing in helping banks acquire new customers
The Ad Age TrendReport is available for download today!
(The ARF is also hosting a webcast to review the results of this research on Thursday, October 25, at noon Eastern if you'd like to register.)