Fireside chat - DIMENSION: communication planning in a disrupted world
Published on:
16 November 2017
In this fireside chat, industry leaders explore key issues and challenges caused by today's disrupted communications landscape. Through the lens of Kantar Media’s DIMENSION study, the panel discusses communication planning, buying and measurement issues faced by the industry and the implications for brand owners, agencies and media owners. Participants include Leanna Less, VP, Connections & Media, MA & Worldwide, The Coca-Cola Company and Brian Crotty, VP of Media, Almap BBDO in a conversation led by Anna Reeves, Kantar Media Chief Marketing Officer.
VimeoId-247362814