Free white paper: the impact of electronic cigarettes on the smoking cessation industry

Almost 6 million adults use e-cigarettes despite the uncertainties around regulation and health consequences, according to Kantar Media’s MARS Consumer Health Study. E-cigs are quickly becoming a top competitor for both OTC and prescription smoking cessation products.

This free guide gives you:

  • profile of the average e-cigarette user and how this person differs from all adults, including demographic and psychographic distinctions.
  • An overview of the current tobacco/nicotine usage landscape in the U.S.
  • Insights into how e-cigarettes are being used as a smoking cessation product.

Download the guide now!

For more information, contact Michele Deutschman at 212.991.6008 or

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