Get to know...OpenX

We are thrilled to announce that Private Marketplace programmatic inventory from OpenX is now available in the SRDS Digital Media database.

OpenXThe OpenX Ad Exchange, based in Los Angeles, is one of the largest programmatic digital advertising exchanges, featuring over 1,200 quality publishers, including more than 70% of the comScore top 100 publishers, and representing 200+ billion monthly ad requests. According to OpenX data, 100% of AdAge leading national advertisers purchase inventory from their exchange.

OpenX prides itself on offering advertisers, DSPs, networks and agency trading desks with a trusted premium publisher base, brand safety and quality controls with buyer-friendly placement and performance transparency guidelines. Over 99% of OpenX delivered URLs are transparent, providing full visibility at the domain level. Pixalate Global Seller Trust Index ranked OpenX #1 in marketplace quality for six consecutive months in 2015.

Since 2014, OpenX has offered private marketplace deals from its roster of trusted publishers to deliver the audiences they need at scale, adjacent to premium and relevant content.

The company and its technology are certified by the Trustworthy Accountability Group (TAG) and have been ranked #7 on Forbes' list of America's Most Promising Companies, #5 on Deloitte's Technology Fast 500, and #28 in Inc. Magazine's Annual Inc. 500 in Advertising.

SRDS users can explore deals from OpenX by logging in to the SRDS Media Planning Platform today. After selecting an OpenX package in and sending an RFP, a buyer representative will work with you to complete your deal. To help set you up for success, OpenX created this discussion guide, offering specific topics that buyers and sellers should discuss as they negotiate private deals.

You can learn more at the OpenX website here.

Note: if you have any questions about exploring programmatic inventory, ways to use SRDS for upcoming campaigns, working with our programmatic data partners, or just getting you or your team up to speed on digital display programmatic, don't hesitate to contact Erin Rosiak, Strategic Account Manager for SRDS.

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