Half of Doctors Use Tablets for Work Reasons in September 2016
Kantar Media's Sources & Interactions Study, September 2016: Medical/Surgical Edition found that 76% of physicians use a tablet for either personal or professional purposes. Also, half of all surveyed doctors (50%) use tablet devices for professional purposes. 26% for personal use only and 2% for professional use only.
According to the current Sources & Interactions Study, September 2016: Medical/Surgical Edition, this number has been fairly steady for the past two years. For the last 3 years, tablet usage has leveled to 50%.
Slightly less than half (46%) of physicians use both a smartphone and a tablet for professional purposes, while 35% only use a smartphone for work reasons and 4% use a tablet only.
Kantar Media’s Sources & Interactions studies power informed decisions on healthcare professional promotional mix strategy for marketers and agencies, and provide medical publishers and content providers with actionable data on where their offerings fit into healthcare professionals’ information inventory.
The Medical/Surgical edition of the study, conducted every six months and based on input from more than 3,000 physicians across 22 specialties, documents how doctors prefer to learn and keep up to date on medical developments through media, meetings, sales rep interactions and more. Sources and Interactions provides critical insight into how to most effectively engage physicians and reach them with news, educational content and promotional messaging.
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