How are physicians using tablets?
In the Sources & Interactions Study, March 2015: Medical/Surgical Edition, physicians were asked to indicate which professional tasks they perform on a tablet. Unsurprisingly,accessing the Internet and email rank highest among all doctors surveyed. Reading articles from medical publications and researching general medical issues or specific clinical situations tied as the third-highest activities with 33% of doctors performing those activities on a tablet.
The least-performed activity? Writing prescriptions, with just 10% of physicians surveyed issuing scripts on their tablets.
The Sources & Interactions™ Study is a detailed examination of doctors’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, convention and more. The study is conducted every six months and targets more than 3,000 physicians annually across 22 specialties, exploring their media preferences and habits. Sources & Interactions helps marketers and their agencies cost-effectively allocate resources to their overall promotional mix, and provide publishers with specific insight about where their offerings fit into physicians (and other healthcare professionals’) information inventory.