How mobile usage plays into social media use for doctors
Published on:
21 April 2014
Physicians who use mobile devices are more likely to use social for professional use, according to current wave data from the
Sources & Interactions Study, September 2013: Medical/Surgical Edition.
These doctors are also 36% more likely to write/post to consumer social networks like Facebook, LinkedIn, Twitter and 35% more likely to write/post to professional social networks. Further, they are 20% more likely to use (read/follow or write/post) consumer social networks in general.
Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Medical/Surgical edition, conducted every six months, reports on the media preferences and habits of more than 3,000 physicians across 22 specialties.