Infographic: And the advertising Oscar goes to...
Published on:
22 February 2018
Kantar Media has mined its extensive database to compile key figures on Academy Awards advertising. Significant trends include higher ad prices and revenue; rising ad volume that is diminishing the event’s advantage versus other programming; and advertisers using regional TV buys to circumvent exclusive-sponsor arrangements in the network telecast.
In this infographic, we broke down how much money is being spent and where it's coming from.
Download a PDF version of the infographic
Download a PDF version of the infographic