Infographic: And the advertising Oscar goes to...

Kantar Media has mined its extensive database to compile key figures on Academy Awards advertising. Significant trends include higher ad prices and revenue; rising ad volume that is diminishing the event’s advantage versus other programming; and advertisers using regional TV buys to circumvent exclusive-sponsor arrangements in the network telecast.

In this infographic, we broke down how much money is being spent and where it's coming from.

Download a PDF version of the infographic


Download a PDF version of the infographic



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