Infographic: March Madness Generates Billions In Ad Spend

Sports fans across the country are getting ready to tune in to the NCAA Men’s Division I Basketball Championship, March Madness. The marquee sports franchise is an attractive opportunity for marketers to reach larger audiences and advertisers are eagerly anticipating the tournament. Our infographic shows how the tournament has evolved over the past five years, how it compares to other post-season sports franchises, and who makes up the top advertisers and categories competing in one of the most valuable TV events. 

Download a PDF version of the infographic

March Madness

Download a PDF version of the infographic



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