Infographic: March Madness Scores Big with TV Advertisers

The NCAA has successfully monetized its Men’s Division I Basketball Championship tournament, March Madness, creating a platform for marketers to reap benefits from advertising and promotional programs anchored around the games. In 2018, the marquee sports franchise generated $1.32 billion in national TV ad revenue, a number that has been steadily increasing 3-5% each year.

This infographic shows how the tournament has evolved over the past five years, how it compares to other post-season sports franchises and the top advertisers and categories competing in one of the most valuable TV events.

Download a PDF version of this infographic

March Madness

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