Infographic: Super Bowl Advertising Playbook
Published on:
15 January 2020
Kantar's Media Division has mined its extensive database to compile key figures on the past decade of Super Bowl advertising. Despite some slippage in ratings and some larger declines in football fandom, Super Bowl ad rates and revenues continue to champion over every other event on the TV calendar and 2019 was no exception.
In this infographic, we broke down how much money is being spent and where it's coming from.
Download a PDF version of the infographic or read our full Super Bowl press release.
Download a PDF version of the infographic
Read our full Super Bowl press release