Infographic: Super Bowl Advertising Playbook

Kantar's Media Division has mined its extensive database to compile key figures on the past decade of Super Bowl advertising. Despite some slippage in ratings and some larger declines in football fandom, Super Bowl ad rates and revenues continue to champion over every other event on the TV calendar and 2019 was no exception.

In this infographic, we broke down how much money is being spent and where it's coming from.

Download a PDF version of the infographic or read our full Super Bowl press release.

Super Bowl Advertising

Download a PDF version of the infographic

Read our full Super Bowl press release

Search article

You might also be interested in...

Football Players
Super Bowl Ad Rates Reached $4.51 Million for a 30-Second spot in 2019; Second Most Expensive Ever
Read more
Advertising, Monitoring, and Evaluation
Advertising Monitoring & Evaluation
Read more