Infographic: The Advertising Olympics

National TV ad spending in the 2014 Winter Olympics reached a record of $977 million, easily beating the previous high of $831 million set in 2006, while the 539 total hours aired by NBCU across its broadcast and cable networks also set a record and represented an increase of nearly 25 percent from 2010.

These milestones are likely to be eclipsed by the 2018 Winter Olympics in PyeongChang, South Korea, showing the continued strength of event-based TV. In this infographic, we explored how much money has been invested in TV during past Winter Olympics' and who the big spenders are. For more details, check out the full press release.

Download a PDF version of the infographic

Winter Olympics 

Download a PDF version of the infographic

Click here to read the full press release

Search article

You might also be interested in...

Olympic Medals
National TV Ad Spending On 2014 Winter Olympics Reached Record $977 million
Read more
Olympic Torch
Marketing for the Olympics? Here are three lessons for success
Read more