Infographic: What sources do surgeons rely on to stay up-to-date?
According to Kantar Media’s 2017 Medical/Surgical Sources & Interactions study, busy surgeons (Orthopedic Surgeons, Plastic Surgeons and General Surgeons) are more likely to value device sales representatives and video sources of information to help them keep up-to-date on new medical and industry developments compared to total doctors studied.
Download this infographic to find out:
- Where surgeons are more inclined to learn
- Types of surgeons who listen to medical podcasts
- Media sources valued by surgeons
- Surgeon-sales representative relationships
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