Insights into the evolving doctor-patient relationship

Adults in "excellent" health are more likely to rate their relationship with their doctors positively and vice versa, according to the 2013 MARS OTC/DTC Study. For example, adults in fair or poor health are 52% more likely to describe their relationship as poor and 37% more likely to rate it as fair. Conversely, adults in excellent or very good health are 19% more likely to rate their relationship with their doctor as excellent.

Here are a few more insights into behaviors and attitudes related to doctor-patient relationships:

  • 60% of adults say they do not seek help from doctors or nurses unless they are very sick or injured.
  • 60% of adults also say they first try to remedy an illness with a non-Rx medicine before seeing a doctor.
  • 52% of adults always do what their doctors tell them to do.
  • 55% say they find the treatments their doctors prescribe to work nearly all the time.
  • Adults in fair/poor health are 31% more likely to say they often discuss new prescription medicines with their doctors.

Using data from this study can help agencies and marketers understand ailment sufferers, treatment and how to best reach them. For more information about accessing full study results, contact us here.

Kantar Media’s MARS OTC/DTC Study helps agencies, marketers and media make better healthcare media and marketing decisions. It ties multimedia consumption to medical ailments, pharma brands, attitudes and opinions about healthcare and many other data points. A large sample of about 20,000 respondents provides stable and reliable information across categories and brands. Gain insights into category and product usage for 500+ OTC and Rx remedies, detailed information for 70 health conditions, including treatment options and much more.

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